If our farmers enjoy a good reputation with consumers, – at least according to surveys –, such is not the case everywhere else in the world. Such as in the Netherlands for example, where our e-zine recently travelled to cover a few stories and attend a convention on the future of agriculture. According to sources we encountered, consumers and farmers do not make good bedfellows. In fact, surveys place farmers are at the bottom of the approval list.
Everything, or almost everything, has been said since the Trudeau government first made its announcement October 1st.
NAFTA, or the North-American Free Trade Agreement, has passed away under pressure from the U.S. of A. And from NAFTA’s ashes was born the USMCA, the United States-Mexico-Canada Agreement.
The main target of these negotiations was, as we know, supply management. Our government agreed to relinquish new concessions to the U.S.A. regarding our dairy, egg and poultry production system.
The transformation of our network, where are we now?
The first regional partnership, between the cooperative group Vivaco (the result of a merger of several regional cooperatives) and La Coop fédérée, will officially be in effect November 1 of this year. This will be a notable day.
We launched Vision 2020 a few years ago and this first official regional partnership is just the start of its realisation. The purpose of this project is to transform our network into a more efficient and prosper instrument.
The French-Canadian manifesto “Refus global” was secretly published in 1948. The document, whose main author was artist and painter Paul-Émile Borduas, rejected religious dogma and criticised the darkness and narrow mindedness that stifled Quebec society.
Thank goodness times have changed and our society has evolved since then, in part thanks to the many artists who co-signed the manifesto.
As we all know, there’s a lot going on in the world right now. Several markets are going through consolidation and companies that choose the status quo are doomed to shrink, or worse, disappear.
La Coop fédérée and its network of affiliated cooperatives have never chosen to be inactive, but thanks to our ability to challenge ourselves we have been able to progress right along with Quebec’s farm industry.
La Coop network, it has begun a campaign of information and awareness intended to provide its agronomists with an outline of their new responsibilities, especially as they pertain to the crop protection intervention log and the conditions that will allow them to prescribe the pesticides targeted by the government’s restrictions. We’ll be ready to provide you with all the support you many need in making your decisions.
NAFTA is among the most significant trade accords yet since it created the largest free-trade zone in the world and groups together more than 480 million people. There are some 1.4 million dollars of products and services exchanged between Canada and the USA every single minute, and that represented $750 billion last year.
Ultimately, the growing season wasn’t as catastrophic as we first believed. We took advantage of the season’s tardy start to invite La Coop fédérée’s Board of Directors and presidents of its member cooperatives to take part in a training mission with large French and German cooperatives.
What I do want to talk about is the expression 2.0, which has become part of our everyday speech and usually refers to an improved version of a product or service. They say that the Web 2.0 fostered greater communication between users and the creation of social networks; well, that’s kind of what we want to do with La Coop’s network.
The excitement about the season’s first tractor ride didn’t last long, besides we had to wait a few weeks before finally, and very quickly, getting the sowing done. As I waited for more clement weather, I wrote a letter to the Prime Minister of Canada on your behalf and this is the gist of it: